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CHINA: INTERNET ADS ON STEROIDS Internet Advertising

Charlotte, NC, USA, August 22, 2008 - China's Internet ads industry is performing like it is on steroids, online advertising income is expected to surge 65 percent in 2008 and 40 percent in 2009, according to GroupM, an established global media investment management company. This massive growth can be attributed to the Beijing Olympic games.

As seen it other markets across the global, digital media is expected to eclipse the traditional media market share in the coming years. Companies like InPageAds are expanding online inventories and creating new media formats that improve brand recognition and awareness, allowing busy portals to serve inventories they did not have resulting in a larger piece of the advertising pie going to online advertising.

"Twelve years ago, we got used to traditional one-way marketing, but today, digital marketing, which focuses on clients' needs and interactions between brands and customers, is necessary for marketing executives whether they are in large or small firms," Kent Wertime, president of Ogilvy Asia Pacific, told China Business News. "We see digital media as a renovation of marketing rather than an overhaul of marketing."

Internet spending is not on top of the pile, with Mobile and LCD advertising spend expected to increase by 82 percent in 2008 and 47 percent in 2009, GroupM said. Charlotte, NC, USA, August 22, 2008 - China's Internet ads industry is performing like it is on steroids, online advertising income is expected to surge 65 percent in 2008 and 40 percent in 2009, according to GroupM, an established global media investment management company. This massive growth can be attributed to the Beijing Olympic games.

As seen it other markets across the global, digital media is expected to eclipse the traditional media market share in the coming years. Companies like InPageAds are expanding online inventories and creating new media formats that improve brand recognition and awareness, allowing busy portals to serve inventories they did not have resulting in a larger piece of the advertising pie going to online advertising.

"Twelve years ago, we got used to traditional one-way marketing, but today, digital marketing, which focuses on clients' needs and interactions between brands and customers, is necessary for marketing executives whether they are in large or small firms," Kent Wertime, president of Ogilvy Asia Pacific, told China Business News. "We see digital media as a renovation of marketing rather than an overhaul of marketing."

Internet spending is not on top of the pile, with Mobile and LCD advertising spend expected to increase by 82 percent in 2008 and 47 percent in 2009, GroupM said.


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